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How to build a political leader

The newspaper La Vanguardia, Barcelona, \u200b\u200bpublished this article:

How to build a political leader

recent months and weeks we have seen, during the U.S. elections, building the image of leaders like Barack Obama or Sarah Palin. One of the common issues raised at these events is whether any person with a good team advisors can be catapulted to success in politics. The answer is not.

Political leadership requires a base, a substance and a solid content. Unfounded soon come down. Assessors may, with varying success, to reinforce the strengths and mitigate the weaknesses of a politician, but fortunately, the ideas and values \u200b\u200bstill matter. Therefore, the most successful leaders are those who have a clear identity , based in values \u200b\u200band concepts. And is that political leaders should develop a communication as any other brand, while being aware that in politics come into play many more items complex in the commercial. The brand is not simply the place that a product, service or leader, in this case, holds in the minds of people.

policy in today's society is a matter of perceptions. So the first step to building a political leader is to define its identity, not to be distorted but must be grounded in reality. Barack Obama is a great example of how over the past year and a half has built a very attractive brand based on two ideas: change and hope.

This new style leadership is closely related to the influence of media in politics, especially television and, more recently, Internet. Television is producing the personalization of politics and generating stories around it. And every leader needs a story. Obama is the first African American to overcome the difficulties in reaching the top of American politics. John McCain is the soldier who has served with honor for many years to his country and now want to continue from the White House.

Therefore, the elements that a political leader today needs include a clear identity based on shared values \u200b\u200band ideas, a great mastery of oral communication, a language adapted to the media, a political project and, of course, that element called innate charisma.