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Lessons from Barack Obama campaign

Lessons from Barack Obama campaign

Today I attended an excellent conference Harfoush Rahaf in BDigital Global Congress in Barcelona. Harfoush is co-director of the online platform of the Forum of Davos and was campaign strategist for the communication of new technologies with Barack Obama.

The speaker explained to us as she saw the Obama campaign and how new technologies have an impact on people, both workers and volunteers as Obama supporters and voters, as established relationships and conversations.

entire campaign itself was a constant innovation, based on three basic lessons: present in all States (challenge all opponents where possible); look indecisive and public discontent, and focus grants to low amounts, but Many people (managed $ 750 million-360 million-McCain and 67% were found.)

Key Issues and success in the campaign:

1. fully integrated campaign, using ICT as organizational concept
2. online stocks moved offline, the neighborhood, looking for personal contacts, convenience, trust your neighbors, relatives and friends .
3. A brand and a consistent and coherent design. Always used the same colors and markings, in person, but online, watching a lot of what was shown on social networking sites, twitter, ... even in the mítings, who was not wearing the right colors, could not get on television or in photographs Repeats
4. message. Slow Forward, track by track

Each supporter had a potential cyber tool: MyBarackObama.com, with two million and 35,000 profiles created volunteer groups created. Among them, 200,000 events were created and 400,000 posts about Obama.

In summary, Rafah Hafoush indicates that seven lessons could be drawn from the Obama campaign:

1. Redefine's commitment to citizenship. We must create opportunities to do something, to act, to participate in the campaign, and this was achieved mainly through social networking, with many people involved in these networks: Facebook - Friends 3,279,102, 1,043,850 Myspace friends YouTube - 1,824 videos uploaded (and 20,000,000 viewed), Twitter - 137,206 followers ... The social networks created by these new forms of communication, especially through networking. The news arrived here before (and, custom) than through traditional media.
also participated in minority networks, highly segmented, and not just large ones. To Harfoush, much credit has not only focus on how many people follow you, but to focus on the value created, communications that are made, as implied by the people, the activities generated. Not everyone participates, but there is some prescribers. They are targeted because they are who will attract more people.

2. Convert public did not vote. It was through e-mails, and in total were sent billions of emails, hypersegmented postal codes and personal traits, history of donations (respecting contribution) ...
addresses 13 million were achieved. Not only called for the vote or participate in any activity, but in the case of the undecided were direct requests were softer, even called a friend, donate $ 5, watch a video ... Of these messages, sent 5 million of the more hesitant.

3. Facilitate pre-existing behaviors. You can not change the way people and be outgoing again who is not. The public is accustomed to talking to friends and acquaintances, and that is why applications were created so they could do, and expedite passage way of knowing who had called and who is not, and who would vote for Obama. A good example is the iPhone application, in which the phone itself became a pro-campaign office.

4. Right actions in the activity index of MyBO. Ways to support the campaign: points were given for writing a post, uploading a video, make a call ... And from there it created a ranking. The algorithm looked at what date did you do something and if you were not lowered your active each week in the ranking. It created competition among the volunteers to get the prize: to attend a conference and meet Obama.

5. Customizing mission. We had to get people to feel participant, partners and the Obama campaign. This also was created through donations widgets (called "personal fundraising pages") to start blogs, social networks or your own personal profile MyBO.com.
So not only endorsing Obama (economically) but also a neighbor or friend who requested it, and climbing in the ranking. It was all through one's personal relationships. In total, 75 000 people made 300 million dollars and to strengthen links between users.

6. More power to co-innovation. Were created continuous events, they could all see through google maps, for example, where advertised. Anyone could make your party or meeting in any U.S. neighborhood.

7. Embrace the unexpected. On the Internet, there is often a lack of control, and that creates fear in many companies. By contrast, Obama was happy and never objected to either create something with your image, logo or with images or text. Obama and his campaign wanted to participate in the conversation. A good example is "Yes we carve " or graffiti, video from Will.i.am (who saw 27 million people), .... that were created from outside the campaign.

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How to build a political leader

The newspaper La Vanguardia, Barcelona, \u200b\u200bpublished this article:

How to build a political leader

recent months and weeks we have seen, during the U.S. elections, building the image of leaders like Barack Obama or Sarah Palin. One of the common issues raised at these events is whether any person with a good team advisors can be catapulted to success in politics. The answer is not.

Political leadership requires a base, a substance and a solid content. Unfounded soon come down. Assessors may, with varying success, to reinforce the strengths and mitigate the weaknesses of a politician, but fortunately, the ideas and values \u200b\u200bstill matter. Therefore, the most successful leaders are those who have a clear identity , based in values \u200b\u200band concepts. And is that political leaders should develop a communication as any other brand, while being aware that in politics come into play many more items complex in the commercial. The brand is not simply the place that a product, service or leader, in this case, holds in the minds of people.

policy in today's society is a matter of perceptions. So the first step to building a political leader is to define its identity, not to be distorted but must be grounded in reality. Barack Obama is a great example of how over the past year and a half has built a very attractive brand based on two ideas: change and hope.

This new style leadership is closely related to the influence of media in politics, especially television and, more recently, Internet. Television is producing the personalization of politics and generating stories around it. And every leader needs a story. Obama is the first African American to overcome the difficulties in reaching the top of American politics. John McCain is the soldier who has served with honor for many years to his country and now want to continue from the White House.

Therefore, the elements that a political leader today needs include a clear identity based on shared values \u200b\u200band ideas, a great mastery of oral communication, a language adapted to the media, a political project and, of course, that element called innate charisma.

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Eight tips to maintain good personal image

you heard the phrase, "treat you as you look, is not it?.

Although we would like to avoid it, we are social beings, therefore, we live in a world where we are constantly evaluating, seeing those little flaws that many are cause for questioning.

Now, it is important to try to get the most out of your image, and en imagen, no sólo se considera la apariencia, implica una serie de pequeños detalles que nos ayudarán a ser mejor valorados por el resto.

Esto no es un concepto superficial, es una realidad que día a día vivimos.

Por ello, recuerda siempre lo siguiente:

 

1. Tener buena imagen, no significa que te endeudes gastando en adquirir el último grito de la moda, trata de invertir en alguna piezas que te resulten prácticas y necesarias para tu día a día. Busca comprar cortes clásicos y sencillos que puedas combinar con cualquier atuendo, busca que sea hecho de buen material y corte, que no significa que sea la marca más cara. Puedes buscar good design in a magazine and send it to do with the seamstress who lives near your house, what you should keep in mind is that you should take a long time.

2. Use colors you favor, on the Internet you can find much information about which colors are better the color of your skin, hair and eyes, should always aim to project the best image possible.

3. Eat well, use products as natural as possible, contributing to the luminosity of your skin and improving your body forever.

4. Do not complex with your body, do not torment for not looking like the TV star or film, remember that they spend thousands of dollars on a facial treatment because they live in his image, and has a legion of advisers who pay millions. Ordinary people do not walk on it, accept yourself as you are and take advantage of those details that you probably do not like but others may be attractive (to many a moon, broad eyebrows, broad hips, etc.., They are attractive and maybe for you is your punishment).

5. Smile. It's the best way to project a positive image to others, and do not cost much, about having little details like these with others.

6. Wherever possible, avoid speaking ill of others or criticize, it may seem funny but who does not know you, you may be unpleasant, avoid it forever.

7. Close attention to your hair, nails and shoes. If you're disheveled / ado, fingernails dirty, unpolished shoes, you look very bad, demórate 5 minutes more directly address these details with you.

8. Choose a model to inspire you. Try to take advantage of the experiences of others, be flexible and listen to the advice you provide. The models must be positive, avoid negative people that often to relocate their frustrations on others.

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Business leadership and emotional intelligence

Leadership is a process that involves not only the ability to make decisions, but the ability to develop some emotional stability.

This is the result of the management skills of emotional intelligence "business leadership success is not based solely on the ability to make correct decisions at the right time. It involves many things from an emotional standpoint. Pretending to ignore for the sake of the business objective reasons leading to disaster, as well as the philosopher Blaise Pascal said for more than 300 years the heart has its reasons that the reason can not understand. It is generally accepted that managing emotions is the result of individual experience, which involves trial and error that often leads to a huge personal wear. That is why it is important that the individual develop skills that will let them understand and identify their emotions and those of others in order to achieve greater emotional stability.

This consideration leads to the concept of emotional intelligence, useful to explain and cope with the demands of everyday life. Earlier explanations of success rested on the concept of intelligence, understanding this as the set of intellectual skills that enable the individual know the reality and solve problems. Then to the fact that IQ is not necessarily an indicator of professional success, you begin to find answers in the world of emotions.

Alovey Studies by Peter and John Mayer in 1990 to identify the components of emotional quotient: self-confidence, self-control, persistence, empathy and mastery of relationships. The first three indicators refer to the management of self and relate to achievement motivation, the last two are powers of membership and social power, the most difficult to develop. Self-awareness is knowing one's emotions. Self-management is the ability to change or stop emotions. Persistence is the ability to stimulate adverse situations. Empathy is the ability to meet other people, intuiting the emotional status of others. Finally, the domain of relationships is the ability to be appropriate to different situations.

Leadership is a skill that develops as the individual grows in self-confidence, self control and perseverance. Leading involves empathy and ability to delude others. In other words, is not nothing but a talent management of both their own and that of others, resulting in emotional management.

Emotional intelligence can be cultivated and help develop the leadership skills of the individual. In this process, we must learn to do things differently to find satisfaction in those activities not previously encountered. This leads to grow two basic aspects of leadership: a positive vision and a team committed to achieving. To the extent that the individual knows best their own emotional, has a better control of their lives. Similarly to better understand others and finally optimizes its rational intelligence. Within

business skills development related to emotional intelligence gives the individual tools to improve their performance. It is the intelligent management of emotions that will eventually ensure success within the organization, which is what is going to facilitate creativity, motivation and security.

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Automotive How Is A Leader? Leadership and motivation

Summary: something must be making the leaders more strength and motivation to project when performing their duties. It seems that energy is not just them. How do they do?. Find out by reading this article.

Although this article could have a philosophical tone, is actually quite practical. But up to you to put erte to work on what I say. Categorically tell you that if you want to be a leader self motivated all the time and excel in your professional work, it is vitally important to define what your mission and your vision of life. This will make you do things rash in the eyes of others will be more open to taking risks, you will be creative, develop a greater sense of perseverance, in short, will empower you.

mission is your purpose for being, the purpose of your existence. What do you intend to accomplish in your environment, what will you do, who we going to do, how you will help make this world better.

The vision is the setting to which you are going, ie, how you think which will realize your mission in life? How to bear it in real life? The vision will guide your own growth and strategic decisions on what you're going to be. To find your mission and vision of life, you will require thinking about it. Some ideas for you to find out what your reason for being a leader are:

• Detects what are the main skills you have. do feel you are good and notes signs that people will recognize it.

• analyzes what you enjoy doing and no one would even pay you for it. What fills you with satisfaction each time you do it.

• What can you do to practice this wonderful ability to have or that you enjoy what you how to make a living? I might say you're in a counter job, but what you will always liked painting, or you are a psychologist but life wanted to study international relations, or that you love fishing but have 4 children to support. Are you hopeless? ... Of course not. Remember that the world is waiting for you to express that gift or gifts (talents, aspirations, dreams) that you were gifted.

when exercising, this study makes it you fill of boundless energy, projecting strength and conviction in everything we do. If you deny you're crippling your growth and the people around you too, as he shows his gift also expands people with whom they interact. Find a way to do it.

And if you can quit your job even if does not satisfy you both, then finds the opportunity, outside or inside it, to realize that that really fills you up. If you're really determined, you will find the form. You will not be sitting idly by. Everything depends on you for no more than you can take action on what you share.

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When we talk about leadership and motivation often think first, who was / is there to lead or who must be motivated.

We forget that we ourselves first.

If a boss is not motivated by the work that is very difficult to achieve motivate their employees.

The personal leadership is first, if we lead our personal projects, meet as planned, we have perseverance and exercise power over ourselves, just be ready to look around.

When we see an active, happy with the activities, we wonder what motivates her? How is your inspiration? How does it do?

share this article that specifically talks about Automotive How Is A Leader?

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10 tips to avoid postponement

A survey conducted at the University of Chicago, found that people who enjoy the "challenge", are more likely to live 10 years longer than those who spend life with a feeling of inhibition or shyness.

is to realize the ambitions we have, but not always possible. This attitude is better than not having the courage or motivation to risk trying. If you take the opposite position because we are afraid of losing what is safe, we are taking a defeatist attitude to events in life.

Here I offer 10 ways to quit for the delay:

1. Develop your personal values.

take some time to find out what you really want to achieve in your life, ask yourself the following questions to guide you in what you are looking for, want more time for yourself? More money, health, your self-esteem or your confidence in yourself? "Achieving good relations? "Get your career? "Create your own company?

When you find an answer, is because for a long time you were putting off your true interests. It may be fear of our own abilities or fear of ridicule against others.

2. Give priority to your health and your energy levels.

If you have good health, it is possible that your energy and dynamism are in its fullness, so you have the urge to perform positive changes in your life and find it easier not to postpone your plans further. Make sure you are making a nutritious diet, sleep well, exercise and tomato makes a habit of meditating to focus all your energy on your projects. A little secret about meditation, is said to practice meditation regularly slows the effects of premature aging, this really is a good thing to be taken into account or can it?

3. Visualize your life without delay.

See and feel the benefits of what your life would slow things down unless you have to do. Think of What to do and get this change? Begins to act like you have that attitude of delay in your decision. Write or draw your life as though you were watching a movie where you do everything you want to achieve for you. Use affirmative phrases your mind change your thinking.

4. Banish your little inner demon.

That voice repeats over and over in your head automatically rejects any new idea you have. That voice will tell you things like "today I'm in the mood for ..." "I have no time ..." "I can not do this." Then, when you realize that this is happening inside your mind, replace the kind of thinking by "I do", "I have to," "I", "desire."

Remember that you have the right to "choose" your way of thinking. Recognize this option and banish the little devil inside that allows you to grow emotionally. Again, use your affirmations to help you replace negative thoughts to become positive, have the most power to determine your life to achieve what you want.

5. Assumes greater commitment to yourself.

always say yes to everything offered in these other, often causing you very tired and you Take your energy, it lets you focus on what really matters in your life, which is to achieve what you want. Learn to distinguish what are the situations, which should say "no" to protect your energy. This allows you to improve your concentration and motivation to yourself.

6. Set your personal and professional goals.

car is very difficult to motivate yourself when no one is clear about what you want to achieve. So when determining your goals, make two lists, one with your short term goals and another with the long term. Establishes a technique for specific, including a smart strategy, where Set the time will sue each of these lists, so you have which are the most urgent priorities.

7. Give priority to your goals.

Develop a plan or program to help you approach your goals. When you do, identify what elements should be included, improved or removed. You must be flexible, review your goals regularly, modify it or leave what you consider not you closer to your goal. Because a goal this writing, does not mean you can not change, not a stone.

8. Divide and conquer.

Once you have established your priorities within your goals, divide them as small parts, they often postpone a project because it is very important and we feel overwhelmed, afraid, become paralyzed, we do not know where to start. So we should not start all at the same time, we must focus on one project at a time, especially when they are large, we must go one step after another, pass safely.

9. Reward yourself.

When you start to complete your tasks, reward for the effort you put into achieving your goals. Date some gustito, for example, going to the movie that you like or go eat at your favorite place.

10. Decides to do now.

Do not make excuses. Do not wait to say "I do not mind." The mood never comes when we have to change the important things. The mind always cleverly camouflages our discouragement and takes a delaying tactic. What you resist persists! Do not forget this.

Start with things that may be easier, so that success in these tasks give you the strength to go with the longer plans. This will give you energy and motivation to get better and take on more important projects.

Make the decision to change your thinking, not continue to delay the things you know are important to you. Leave aside the bad habit with many people. Remember that life gives you time to learn to lead your life, just exercise your power of free will.